How AI Is Changing the Rules of Social Media Reach
Social media algorithms used to be simple. You posted something, your followers saw it, roughly in the order you posted it. Today, AI systems control what gets shown to whom, when, and for how long. The feeds your audience scrolls through are not a reflection of who they follow but a prediction of what they’re most likely to engage with next. And the engine making that prediction is different on every platform. For marketers, this changes the game fundamentally. It’s no longer enough to post consistently and hope your audience shows up.